Email marketing is 5x more likely to be seen than a Facebook ad

While many small businesses tend to focus on growing their social media following, consider putting your resources towards building a solid email database.

And to do this, you need a lead magnet.

A lead magnet is an opt-in “ethical bribe”—something that’s going to help you to build trust, gain authority, and win new customers.

It’s usually a downloadable piece of FREE content that your niche target market is compelled to get their hands on.