Email Marketing Strategy & Audit…

Want to improve your email marketing campaign metrics, but don’t know how? Are you looking for more control on your email campaigns? We’ll help you with a thorough analysis of your email campaigns from subject line to delivery so that you’ll know what you should be doing now and later and how things can change in the future.

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How it works?

In the absence of a well-thought email marketing strategy, your email program runs into the risk of low ROI and failure. We can help you create a robust email marketing strategy – thanks to our 49+ years of cumulative email marketing experience. We come up with a clear 3 to 6 months email marketing roadmap that will have the greatest ROI impact on your business.

We create and deploy a robust email marketing strategy in 4 simple steps

Email Marketing Audit

Planning

Implementation

Review and Optimization

Email Marketing Audit

The comprehensive email marketing audit allows us to uncover the gaps and opportunities in your email marketing program.

  • Campaign & Template Review: Review all templates and campaigns used in the past 12 months, including design, call-to-actions, coding, and subject lines. Email designs should reflect your brand.
  • Technical Review: Review technical issues such as deliverability, domain/IP blacklisting, spam complaints, and ESP account suspension.
  • Data Review: Benchmark email metrics, top performer review, lowest performer review, reviewing unsubscribes, and subscriber demographics.
  • Program Review: Reviewing email automation, segmentation, list health (growth/shrinkage,) targeting, and strategy review.
  • Recommendations: We come up with recommendations for coding, design, content, calls-to-action, frequency, send day, send times, automation & A/B testing.

Planning

Based on the understanding of your business goals and priorities, we come up with a 3 to 6 months comprehensive email marketing roadmap that includes:

  • Address technical issues in your email marketing programs such as deliverability, low engagement rate, and spam complaints.
  • Determine the types of email marketing campaigns based on one of the five key objectives:
    • Build brand awareness
    • Generate revenue
    • Communicate with customers
    • Increasing Lifetime Value
    • Nurture prospects
  • Email automation program strategies
  • Channel integration recommendations
  • Email vendor evaluation

Implementation

We are a full service email marketing agency which means you don’t have to look anywhere else for implementation. We deploy a top-notch team that will implement your email marketing strategy based on the best practices:

  • Identify KPIs against established industry benchmarks
  • Align key stakeholders in your email marketing programs
  • Establish project management processes
  • Assign a dedicated account manager
  • Ramp up the email marketing team
  • Set up tracking and reporting
  • Email testing and optimization plan

Review & Optimization

Your email marketing strategy is never a one-shot hit or miss. To be successful, your email marketing program needs continuous monitoring, evaluation, and optimization.

  • Analyzing open rate, click-through rate, and conversions
  • Measuring email marketing ROI
  • Optimizing email marketing performance using tools and strategies such as:
    • A/B testing
    • Send time optimization
    • The subject line, CTA, and content optimization
    • Personalization
    • Behavior-based segmentation
    • Marketing automation

What’s included?

  • Email Marketing Audit
  • Email Automation Program Strategies
  • Email Marketing Campaign Strategies
  • Email Vendor Evaluation
  • Data and Market Research
  • Email Testing & Optimization Plans
  • List Growth Strategies
  • Channel Integration Recommendations

What makes us a perfect choice for your Email Marketing strategy?

We Live and Breathe Email Marketing

We are email experts, we focus on only email and we believe we will get you the result you want.

We are data-Driven Marketers

We will focus on conversion and driving revenue. We will use data and our over 49+ years of combined experience to drive your email program to new heights!

Accountable Email Marketing

We ensure proper measurement, tracking, and optimization to ensure your email marketing goals are achieved.

Efficiency Without Losing Effectiveness

Our well-documented processes and trained email specialists mean you can execute your email marketing projects faster without compromising on quality.

Mutual Non-Disclosure Agreement

All projects are handled with confidentiality. We are happy to sign a mutual non-disclosure agreement.

Multi-ESP Support

We have experts for your Email service provider

We support 49+ ESP vendors. Be it enterprise platforms, such as Salesforce or small-to-medium sized platforms like Klaviyo or MailChimp, we’ve got you covered.

49+ Industries and Verticals Served

From startups to Blue Chip companies, we power email marketing campaigns for businesses of every shape and size. Over 600+ businesses put their trust on us.

Banking Finance
Accountants/CPAs
Healthcare & Hospitals
Architects
Agriculture
Automotive
Education
Consumer Goods
Finance
Fitness
Food & Beverage
Health & Beauty
Travel
Insurance
Legal
Real Estate
Non-Profit
Hospitality

Why CapStone?

  • In business since 2007
  • A proven track record of over 600+ global clients
  • 49+ industries and verticals served
  • Very customer centric & process oriented
  • Trusted, Skilled and Honest Work Force for long lasting business relationship
  • Well Optimized and up-dated Infrastructure
  • 30,000+ Hours Worked

Conversations are free! Let’s have one.

    Ready to grow your revenue?

    Just fill in the form, and let our experts handle the rest. Here’s what will happen next:

    • Get to know your business: From our first conversation, we begin researching your business, competitors, and industry. We’ll audit your site to craft a fully customized proposal.
    • Put together your flight plan: Based on their research, your strategist will compile personalized recommendations for how your business can drive more revenue online.
    • Prepare for takeoff: Your flight plan will include pricing, timelines, a detailed view of what a partnership with CapStone would look like, and how we’ll help your business grow.