Get to know E-E-A-T and the quality rater guidelines

Google SEO Best Practices - E-E-A-T

E-A-T stands for Expertise, Authoritativeness, and Trustworthiness. It’s a framework used by Google to evaluate the quality of content on the web. When Google assesses a website or webpage, it takes into account the E-A-T of the content to determine whether it deserves to rank high in search results.

Here’s a breakdown of each factor:

Expertise: The content should be created by someone who is knowledgeable about the topic at hand. This could be a doctor writing about medical advice, a chef writing about recipes, or a journalist writing about current events.

Authoritativeness: The content should come from a credible source. This could be a website that has been around for a long time, a website that has been cited by other authoritative sources, or a website that is affiliated with a well-respected organization.

Trustworthiness: The content should be accurate, unbiased, and reliable. It should be clear who is responsible for the content, and there should be a way for users to contact the creator if they have any questions.

Google has said that E-A-T is one of the most important factors in ranking content. So if you want your website to rank high in search results, it’s important to make sure that your content is high in E-A-T.

Here are some tips for creating E-A-T content:

  • Write about topics that you are knowledgeable about.
  • Cite your sources.
  • Use clear and concise language.
  • Avoid making claims that you cannot support with evidence.
  • Be transparent about who you are and why you are writing the content.
  • Make it easy for users to contact you.

By following these tips, you can create E-A-T content that will help your website rank higher in search results.