How can you write email copy that gets opened and clicked?

Compelling email content

Here are key strategies to write email copy that gets opened and clicked, along with visual examples:

1. Craft a Compelling Subject Line:

  • Intrigue, don’t deceive: Pique curiosity without misleading.
  • Personalize it: Use the recipient’s name or reference their interests.
  • Keep it short and sweet: Aim for under 50 characters.
  • Use numbers and power words: Specificity and emotion draw attention.

2. Hypnotize with the Opening Line:

  • Jump right in: Don’t waste time with lengthy introductions.
  • Offer instant value: Provide a tip, announcement, or exclusive offer.
  • Empathize with their pain points: Show you understand their needs.
  • Make them feel special: Highlight their unique status or benefits.

3. Focus on Magnetic Value:

  • Address their desires: Show how you help them achieve their goals.
  • Evoke positive emotions: Spark joy, pride, confidence, or freedom.
  • Facilitate progress: Highlight how you contribute to their growth.
  • Solve their problems: Offer solutions to their pain points.

4. Seduce with Irresistible Calls to Action:

  • Make them clear and concise: Tell readers exactly what to do next.
  • Use actionable language: Employ strong verbs like “Shop Now” or “Claim Your Spot.”
  • Place them strategically: Highlight CTAs throughout the email.

5. Keep It Short, Sweet, and Readable:

  • Concise copy: Get to the point quickly and avoid unnecessary fluff.
  • Scannable format: Use headings, subheadings, and bullet points.
  • Mobile optimization: Design for easy reading on smaller screens.

6. Personalize Whenever Possible:

  • Use recipient names and interests: Tailor content to their preferences.
  • Segment your lists: Send targeted emails based on demographics or behavior.

7. Test and Optimize:

  • Try different subject lines and CTAs: See what resonates best.
  • Track key metrics: Analyze open rates, click-through rates, and unsubscribes.
  • Refine your approach: Continuously improve based on data and feedback.

Additional Tips:

  • Preview text matters: Optimize the snippet that appears below the subject line.
  • Use visuals strategically: Incorporate images and GIFs to enhance engagement.
  • Maintain consistency: Stick to your brand voice and style.
  • Proofread carefully: Avoid errors that can damage credibility.

By following these guidelines and experimenting with different techniques, you can craft email copy that grabs attention, drives clicks, and achieves your marketing goals.