ROI of email marketing

The average ROI for email marketing is $36 for every $1 spent. This means that for every dollar you invest in email marketing, you can expect to see a return of $36. However, the actual ROI you see will vary depending on a number of factors, such as the industry you’re in, the quality of your email list, and the content of your emails.

Here are some examples of email marketing ROI from different industries:

  • Retail: $44 for every $1 spent
  • Technology: $38 for every $1 spent
  • Financial services: $32 for every $1 spent
  • Healthcare: $28 for every $1 spent

You can improve your email marketing ROI by:

  • Sending targeted emails to your subscribers
  • Personalizing your emails
  • Sending relevant content
  • Testing different subject lines and email formats
  • Using email automation
  • Measuring your results and making adjustments as needed

Email marketing is a powerful tool that can help you grow your business. By following the tips above, you can improve your email marketing ROI and see a better return on your investment.

Here are some additional resources that you may find helpful:

  • The Ultimate List of Email Marketing Stats for 2023:
  • How to Calculate Email Marketing ROI:
  • 10 Ways to Improve Your Email Marketing ROI: