From Our Blog

Email marketing for non-profits

Email marketing is a great way for nonprofits to engage with supporters, increase donations, and share the impact their organization has on their mission. Here

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ROI of email marketing

The average ROI for email marketing is $36 for every $1 spent. This means that for every dollar you invest in email marketing, you can

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B2B lead discovery

B2B lead discovery is the process of identifying and qualifying potential customers for a business-to-business (B2B) company. This process typically involves gathering information about potential

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Account based marketing [ABM]

Account-based marketing (ABM) is a strategic approach to B2B marketing that focuses on targeting specific accounts or organizations. ABM differs from traditional marketing in that

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Ideal Customer Profile

ICP stands for Ideal Customer Profile. It is a description of your perfect customer, including their demographics, psychographics, and buying behavior. Creating an ICP is

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B2B Marketing

B2B marketing is the process of marketing products or services to businesses, rather than to individual consumers. It is a complex and challenging process, as

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